Tatiana B. Barthel
Marketer and Copywriter
Because you sell emotions, experiences and stories, not products.
“The best marketing doesn't feel like marketing.”
Tom Fishburne
The world has changed and is moving much faster than people.
AI has changed the game, and marketing is not what it was. It is much easier to update your blog, improve your website copy, or publish on social networks... However, your channels are still as dead as dinosaurs.
But, no need to panic: the right words reach the right people. Still, you need a human who knows how to talk to other humans to do so. AI is a tool, not the solution. Working with me, you will find those words to reach your clients and grow your business.
Who am I?
My name is Tatiana, Tatto for short, and I am a copywriter with years of experience working for diverse brands.
I can write and design strategies for any kind of brand. From fun and familiar fast food restaurants, to high-end niches, such as coaching for professional poker players.
I'm here to solve content problems on your website, make your blog more interesting, and help you reach your potential clients through persuasive writing.
Everything can be sold; you just have to find the right way to do it.
What do I do for you?
In a world flooded with information, you have less than 5 seconds to capture people's attention. Knowing how to communicate and convince in a few lines to offer value and interest is what copywriters do.
We are not magicians. We are strategists and snake charmers who attract your clients with words by writing for them in their language.
What do I write?
SEO Articles
The blog continues to be an essential way to provide value and knowledge. If it has a catchy title and is well-written, someone will read it, comment on it, and even share it.
This includes reviews, blog posts, and E-books and other long contect.
Websites
Your website is the most important letter of introduction to your clients. If it is full of "we" or "known in the sector", and you only talk about your services, it may be the reason you are not selling!
Let's change that by writing for your client in terms of benefits.
Scripts
Content is king, and now that everyone is walking around with headphones in their ears or watching Netflix, You have to think about a podcast, fiction podcasts or a web series. Let's work on your content strategy to keep you relevant.
Social Networks
An excellent social media strategy is crucial for growing your business. Identify the networks your audience uses, how they communicate, and what they expect from you on that channel. Don't publish for the sake of publishing or have networks for the sake of having. Quantity is not better than quality.
Portfolio
Here is a sample of work done for companies I have worked for throughout my career and personal projects that align with those I want to highlight in my skills and professional versatility.
Soluntech y Nocoded
Texts, design and development in Webflow of The Last Vintage page. Not only the development but also the branding was carried out for the page by me. The idea was to use the page as part of Webflow's portfolio of simple pages for luxury goods businesses.
Texts of the Nocoded website. A no-code development agency.
Writing the E-Book for Nocoded on development without code. I carried out an exhaustive research on business models, MVPs and no-code development platforms.
Concept, copy, design and publication of Nocoded networks.
Texts on the Nocoded Academy website. Page created to teach development without code to victims of the Colombian violence.
Copies and designs for Nocoded Academy's social networks. Some of these images were also used for advertising campaigns on Facebook.
Copy and concept for
Soluntechs
social networks. Many of the posts required research in areas such as development trends, UX/UI, new technologies, etc.
Copy and concept for social networks from Soluntech, a development agency. Soluntech networks were a validator, but were never a major part of the company's strategy.
Copy and concept for social networks from Soluntech, a development agency.
Scripts and video editing for the Soluntech YouTube Channel.
Branch
Copy and concept for The JF Experience.
Virtual coaching and Poker courses.
Farid Jatin was at that time part of the top 10 poker players in the world, and we developed his personal brand.
Copy, concept and drawing for The FJ Experience.
Special virtual coaching course and Poker courses.
Although Farid usually preferred minimalist and elegant style, for this course he wanted something different. We suggested the comfortable one that was trendy at the time.
Copy, concept and drawing for The FJ Experience and
Special virtual Coaching course and Poker courses. (click to see slides).
Copy and concept for Blocky. Colombian e-commerce.
Copy and concept for Blocky. Colombian e-commerce. Copy and concept for Blocky. Colombian e-commerce.
Blocky centered their idea on connecting people with what they really wanted, that's why all the concepts go around matching and not the shopping experience.
Copy, concept and caption for the multi-brand store Escape.
Research, copy and caption for the multi-brand store Escape.
Concept and caption for the multi-brand store Escape.
Carousel, copy and concept to Prever.
Funeral services and funeral plans company. Prever was a company that preferred to talk about death from a life perspective, so it was difficult to write its texts.
Copy and caption for Prever.
Funeral services and funeral plans company.
Copy and caption for Potenza Business and Entrepreneurial Center, located in the city of Villavicencio.
Slides for Potenza Business and Entrepreneurial Center, located in the city of Villavicencio.
Copy and concept for the Instagram page of the Marketing agency, Branch.
Branch was not interested in selling services or talking about marketing. They wanted to talk about everyday life and giving lessons aligned with the mentality of the company and the daily lives of the followers.
Copy and concept for the Instagram page of the Marketing agency, Branch.
Copy, caption and concept for Rapidogs. Fast food company from Medellín. A very easy-going and youthful company that likes memes, trends and communication that is short and fun. The results of the images were very variable and we tried many different things.
Copy, caption and concept for Rapidogs. Fast food company from Medellín.
Copy, caption and concept for Rapidogs. Fast food company from Medellín.
Copy and caption for B English, language school in Bogotá,
Colombia.
The idea was to make communication more friendly and for school students to participate more in the posts that were published. We had a lot of success with memes and word games.
Slides for B English, language school in the city of Bogotá
Copy and caption for Castillo Grande. Residential unit being built in the municipality of La Estrella, Antioquia.
Copy and caption for Disico Ingeniería. Colombian electrical engineering company with contracts in megaprojects at a national and international level.
Copy of the slides and caption for Disico Ingeniería. Colombian electrical engineering company with contracts in megaprojects at national and international level.
Copy, concept and caption for Credimarcas. Colombian Credit Company.
Copy, concept and caption for Credimarcas. Colombian Credit Company.
TEXTS, ARTICLES, BLOG POST
Blog article for Entertainment Managed Services a Vensure Company
HR Best Practices in a Post-Strike Entertainment Industry
The recent SAG-AFTRA strike sent shockwaves through the entertainment industry, highlighting the need for robust HR best practices that address the evolving needs of actors and writers. While the strike focused on securing better compensation and working conditions, it also sparked important conversations about talent acquisition, diversity, and the impact of technology on the workforce.
This blog explores how the SAG-AFTRA agreement impacts key HR services like payroll, accounting, benefits administration, and tax incentives. [...]
Blog article for Flexfire LEDs a LED Lighthing E-commerce
How to Select the Best Color Temperature for Your Lighting Project
Typically, when you want to illuminate a room, whether for decoration or functionality, the first thing that comes to mind is the light source you’ll use, giving secondary importance to a fundamental aspect such as CCT—or Correlated Color Temperature in lighting tech jargon.
The color temperature you choose will significantly affect how that space looks, feels, and is used. That's why today, we will learn how to select the best color temperature for your project.
What is Correlated Color Temperature?
Light color temperature describes the color of white light. It can range from orange or "warm" tones to bluish or "cool" colors, giving different sensations to the spaces it illuminates.
[...]
Blog article for ABS Payroll a Vensure Company
How Accounting Software Improves Productivity for Filmmakers
For independent filmmakers, every minute counts. From pre-production planning to post-production editing, filmmakers juggle countless tasks and responsibilities. Amidst this creative chaos, managing finances efficiently can often feel like an uphill battle. So if you are wondering how accounting software improves productivity, this article is just for you!
Keeping track of budgets, managing expenses, and ensuring accurate reporting can take valuable time away from the artistic process. Luckily, modern accounting software offers a powerful solution to streamline financial processes, boost productivity, and ultimately help filmmakers focus on what they do best: creating compelling stories.
Let’s find out how! [...]
Blog article for Nocoded Agency
From Zero to Awesome: Discover the game-changing APIs for no-code app development
In recent years, the demand for no-code app development has skyrocketed among entrepreneurs seeking to bring their innovative ideas to life without the complexities of coding. According to a survey conducted by NoCodeHQ in 2022, 87% of entrepreneurs preferred using no-code tools for app development. This is a significant increase from the previous year, when only 67% of entrepreneurs reported using no-code tools. Citing as the primary reasons for these increase, the ease of use and faster time to market. [...]
Blog article for Soluntech
Bigger, Smarter, Sentient. The human obsession with being surpassed by Artificial Intelligence.
A little over a month ago, Blake Lemoine said that LaMDA, one of Google's natural language processor AI, had gained self-awareness. The controversy broke out and put several questions on the table, such as, do we really need such powerful AI? Should robots and AI have rights? Can artificial intelligence be self-aware? [...]
LinkedIn article for Soluntech
The Developer Shortage: More than just lack of professionals
Saying there is a global developer shortage has become a common complaint among business circles, headhunters, and talent acquisitions. However, it is not just a matter of supply vs. demand; many elements aggravate this crisis, making it even more challenging to find IT talent to work with.
This article will analyze why companies struggle to find talent for development positions. [...]
Blog article for Nocoded Agency
Changing the game: How AI revolutionizes no-code development
In recent years, no-code has emerged as a game-changer in software development. With no-code tools and platforms, people with little or no technical expertise can build powerful apps and software. But the rise of artificial intelligence (AI) is taking no-code to the next level. AI-powered no-code platforms enable businesses and individuals to build applications faster and more efficiently than ever. Today we will explore how AI is changing the field of no-code development. [...]
Blog article for Soluntech
Art vs. technology: How does an AI art generator work?
A few months ago, the world of digital art turned upside down with the news that Jason M. Allen won a digital art contest with his work "Théâtre D'opéra Spatial." This image was generated by Midjourney, an artificial intelligence currently ranked as one of the most powerful AI art generators from text.
Although Allen alleged that he had made multiple retouches to his piece and had spent a lot of time thinking, writing, and rewriting the prompt to compose the drawing, the criticism of many digital artists was immediate: "The piece is not Allen's, it's from an image generator AI," and the big question was: What does this art-generating AI mean for the future of digital art? [...]
personal Proyect
The_Historian is a personal project I created to remember where I come from. Initially, it started as a game of experimentation with generative AI. Still, it has evolved into a different profile that shares valuable content and knowledge on a platform where interaction is minimal, content is of almost zero value, and the majority of interactions only look for the quick and easy like.
For the platform, this has proven to be a successful, rapidly growing project, with satisfactory interaction results, providing something new and exploring a new possibility with a positive response from users.
Tech Stack
courses and certifications
Coworkers and leaders
Testimonial
Miguel Angel Riaño Trujillo
Head of Strategy & Innovation en Nocoded
"Working with Tatiana at Nocoded has been an enriching experience. His creativity and attention to detail are unmatched, and his resourcefulness turns every challenge into an opportunity. She is a true professional who brings excellence to every project she participates in."
Laura Pinzón
Sales and Marketing Analyst en Soluntech
"Working with Tatiana has been a pleasant experience, since she constantly looks for innovative process solutions. He questions the status quo, and his passion for each project is evident. Being direct has led her to meet specific and real objectives and not “beat around the bush.”
Carolina lancheros Guerrero
Marketing graphic designer en Soluntech
"Collaborating with Tatiana as part of a duo has been an inspiring experience since, thanks to our constant communication and understanding, she has given life to projects that captivate visually and verbally. Working alongside her has been a long learning journey, creating exceptional experiences that attract and convert."
Let's Chat
I want to meet you!
Excellent teamwork requires knowledge and collaboration. I want to listen to you, know your needs, and answer your questions to start planning your strategy for success.
